A decade after the advent of social media, Chief Marketing Officers still can't figure out if it's doing them any good. That's the startling finding of The CMO Survey, a recently-released survey of 410 CMOs by Christine Moorman, my colleague at Duke University's Fuqua School of Business and a fellow Forbes contributor. Almost half (49%) said they aren't able to quantify whether social media has made a difference for their companies, while 36% said they had a good sense of qualitative - though no...
A decade after the advent of social media, Chief Marketing Officers still can't figure out if it's doing them any good. That's the startling finding of The CMO Survey, a recently-released survey of 410 CMOs by Christine Moorman, my colleague at Duke University's Fuqua School of Business and a fellow Forbes contributor. Almost half (49%) said they aren't able to quantify whether social media has made a difference for their companies, while 36% said they had a good sense of qualitative - though no...
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